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KNG Ventures: Our Investment Strategy

Wanjiru Maina • Oct 20, 2021

Entrepreneurs draw up business plans for new ventures to make various marketing, pricing, financial, and other projections. More often than not, though, their estimates bear little relationship to reality.


We at KNG Ventures argue that planning for new enterprises differs fundamentally from planning for existing companies, given the inherent instability of start-ups.


How can managers launching new ventures plan effectively for the many unknowns they will encounter? Identifying milestones over the project’s life enables planners to both learn from experience about the enterprise’s viability and make adjustments in strategy and goals as necessary.


We walk through our investment ventures using typical milestones that new businesses pass: including concept and product testing, first financing, market testing, production start-up, and competitive reactions.


At each stage, we match assumptions with actual outcomes and determine whether and how to proceed to the next milestone.

By Wamaitha Kuria 27 Oct, 2021
Our Annual General Meeting (AGM) is usually a big deal for us – one of the main opportunities to communicate with shareholders and tell them how the business is performing. The first-ever KNG Ventures AGM was held recently in on 9/21/2021. New members were welcomed warmly and introduced to the rest of the group. We talked about our professional experience, best practices, values, teams, and what they expect to achieve from being a part of KNG Ventures. Networking activities and the exchange of ideas took place in “separate discussion rooms” where members got to know each other better, enhance their relationships and share new experiences. The predominant topics of this year’s AGM were strengthening networking relationships, boosting joint business development and increasing communication. Especially during this first year’s AGM it really became clear to all of us that we have a very resilient and totally reliable group of members who, despite COVID, have continued and will continue to work with a focus on innovation and fulfilling membership expectations in the best possible way. It was wonderful and impressive to see how much all our members - from all parts of the nation - share the same values of respect, honesty and willingness to do things the right way.
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